Easy Ways to Increase Your Day Spa Search Engine Rankings

Does your day spa or salon appear on the first page of search results for keywords such as “day spa” “spa services” in your city? If not, there are several things you can do to increase your day spa search engine rankings on the major search engines, and some don’t cost you anything more than your time. Many day spas and salons get outranked by the competition because they are not updating their website regularly, and because their site isn’t optimized properly for the major search engines.

Here are some simple, low-cost ways to increase your day spa search engine rankings with ease:

Get Listed on Major Online Directories

Make sure your spa, website and services are listed on specialty directories. Online spa directories cater to spa and salon goers in your area, and make it very easy for you to boost your online visibility. The added benefit of joining these directories is that you can link out to your own website. This link can help to increase your search engine rankings and help you climb up to the top page of search results.

Update Your Google Maps and Google Places

Google introduced Google Places as a complement to Google Maps listings in early 2010, and these can help you promote your business, get more customers, and may also help to boost your search engine rankings. When someone is searching for a day spa or salon in your particular area, your website and contact information can show up on the first page of search results because it will be listed in the Google Maps module. Make it easy for searchers to find your business by making sure your Google Places listing is accurate and contains all relevant information.

Update Your Website Regularly

More and more spas and salons are now adding a blog to their website so that they can update regularly. Updating your site regularly gets you noticed by the search engines. When search engines crawl your site and see fresh content, they may index your site at a higher ranking. Update your site regularly with news, services, or even a short post about current trends to generate more interest by both the search engines and clients.

Leave Comments on Blogs

Another effective way to increase your day spa search engine rankings is to leave a link to your website on blogs. These are called backlinks, and they help to not only generate more traffic to your site but can also give your search engine ranking a boost. Leave comments in forums and blogs relevant to your industry on a regular basis, and you’ll start to see your site climbing up the search engine results ladder.

Making sure your day spa or salon appears on the first page of search result isn’t easy, but there are a few things you can do to boost your search engine ranking position and increase your online visibility. Use some of these tips and strategies to change your position on the major search engines and start attracting more clients season after season!