Top Day Spa Marketing Ideas to Attract More New Clients

If you’re a day spa or salon owner, you probably already know how difficult it can be to attract new clients each season, especially when you are located in a highly competitive market. Developing an effective marketing strategy is an evolving process, and you’ll need to figure out what your target market is looking for, and how you can tweak your services menu to meet your clients’ needs.

Keeping a steady stream of new clients coming into your day spa or salon can be touch during a recession and when personal budgets are tight. Still, there are plenty of ways to generate new business and turn new clients into repeat customers. Here are just a few day spa marketing ideas that will attract more new clients each week:

1. Unveil new specials and discounts on a weekly or biweekly basis. Frequently updating your website with new special offers and deals can help you generate more interest in your day spa or salon and attract new clients. Make sure you change these regularly and consider extending a “new clients only” special to generate new interest in your spa.

2. Offer a discount for pre-booking services. An incentive for a new spa guest to try out your spa may be a discount on a future appointment or a great price on a popular package. Think of ways you can capture the new client’s interest and also encourage them to book another appointment upon their first visit.

3. Host a social event. Invite existing clients to a special event at the spa and encourage them to bring at least one person who hasn’t visited the spa before for a complimentary mini-service or free gift. This is a great way to introduce new people to your day spa or salon, and you can generate more buzz simply by tapping into your existing pool of clients.

4. Offer 50% off package discounts for new clients. 50% off is a very attractive offer for spa treatments, and you can create a special package just for new clients at a deep discount. Consider putting together a “treatment sampler” so that new guests can try several treatments in one day, or create packages that around a holiday or theme.

5. Give new clients priority booking options. Let new clients know that they will be eligible for priority booking if they book within a certain time frame, or for certain days of the week. This can be promoted as an added value for your appointment and make a trip to your spa that much more special.

When the new client is done with their service, it’s also important to collect e-mail addresses and contact information. Growing your database is an important element of any marketing strategy, so make sure you have a way to collect personal information such as phone number, home address and e-mail so that you can send a follow-up note or add them to your newsletter list. Simply keeping in touch with new clients can encourage them to book a future appointment and even bring in their friends, family members or coworkers as new guests on a future visit.